Career program
Floral Business & Retail
Six weeks on everything that happens on the other side of the bench — pricing for profit, wholesale ordering, managing wastage, building displays, serving customers and a supervised practicum in a real retail setting.
What you'll learn
The six modules
- Module 1 — Costing & pricing. Markup structures, labour costing and why most hobby pricing fails.
- Module 2 — Buying. Wholesale market walk-through, seasonal buying, grower relationships and order sheets.
- Module 3 — Wastage & margin. Stock rotation, sell-through targets and rescue pricing.
- Module 4 — Display & merchandising. Window and in-store layouts that move stock.
- Module 5 — Customers & orders. Phone orders, sympathy work, corporate accounts and complaints.
- Module 6 — Practicum. Supervised retail shift plus a one-page business plan review.
What's included
A$1,850, everything covered
All tuition, materials and the practicum placement — plus the working templates graduates actually use afterwards.
- Wholesale pricing and order templates
- Guided Melbourne wholesale market visit
- One supervised retail practicum shift
- Business plan template with educator review
- Certificate of completion
Common questions
Before you enrol
Basic arranging ability helps you get the most from the practicum. Most students complete Floristry Foundations first; we offer a A$250 discount when you book both together.
In the working retail operation attached to the studio, under educator supervision — real customers, real orders, real pace.
We can't promise employment, but you'll leave with practical retail experience, industry contacts and a reviewed business plan — the combination shops tell us they look for.
Yes — a A$100 deposit holds your bench, with the balance due seven days before the first class. See pricing details.
Two intakes per year
The practicum limits this program to eight students, twice a year. Enquire early if a career in flowers is the plan.
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