Floristry taught the way florists actually learn it
Floristry Academy is an independent teaching studio in the heart of Melbourne. We exist for one reason: to turn a love of flowers into real, confident, commercial-ready skill.
Our story
The academy grew out of a working florist studio on Collins Street. After years of fielding the same question — "where did you learn to do that?" — our founders opened a dedicated teaching space a few floors up from the workroom, and began running small evening classes for career-changers, hobbyists and brides-to-be.
Today the studio runs six structured programs, from one-day workshops to a six-week retail and business course. What hasn't changed is the setup: real benches, real wholesale flowers, and teachers who still take live commissions, so everything you learn reflects how the industry works right now — not how it looked in a textbook ten years ago.
Demonstration first, then your hands do the work
Every session follows the same rhythm: your educator builds a piece in front of you, explaining each decision — stem choice, proportion, colour weight, mechanics. Then you build your own version while they move between benches, correcting grip, spiral angle and tension in real time.
- Techniques taught on commercial-grade seasonal stock, not practice foam offcuts
- Written notes and supplier lists included with every program
- Certificate of completion for multi-week courses
Light, space and buckets of fresh stock
Our teaching floor sits on Collins Street, a short walk from Flinders Street station and the Melbourne wholesale flower market. Benches are arranged so every student faces the demonstration table, with natural light across the room — the same conditions you'd want in a retail shop.
Students work with the same tools our educators use commercially: Japanese secateurs, professional wiring kits, floral foam alternatives and sustainable mechanics. A tool kit is provided for the duration of every course, and is available to purchase for A$160 if you'd like to keep it.
Visit or call the studio
Come and see the studio for yourself
Call us on +61 3 9653 3322 or send an enquiry — we're happy to recommend the right course for where you are now.
Get in touch